Tag Archives: Sophy Merszei

Jessie James for NovaLash Eyelash Extensions

Jessie James for NovaLash Eyelash Extensions

Jessie James is the new spokesmodel for NovaLash Eyelash Extensions! "When I found out Jessie James was wearing our lashes, I immediately knew she would be the perfect starlet to represent our line. We love Jessie's look and attitude—she embodies everything that NovaLash represents: beauty, empowerment and self-fulfillment," says Ali Moon, marketing/pr rep for NovaLash. "Jessie makes the look of ...

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In Response to Kristin Chenoweth’s Eyelash Extension Adhesive Allergies

In Response to Kristin Chenoweth's Eyelash Extension Adhesive Allergies

Emmy-winning actress, Kristin Chenoweth, appeared on David Letterman wearing sunglasses to hide her swollen eyes caused by an allergic reaction to formaldehyde in the eyelash extension adhesive. In response to the incident, Sophy Merszei, cosmetic chemist, molecular biologist and creator of NovaLash's Platinum Bond Adhesive, shares her expertise on the health and safety risks associated with eyelash extensions. "Consumers should ...

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